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What is your view on the adoption of the Thunderbolt interface on the production industry?

Q: What is your view on the adoption of the Thunderbolt interface on the production industry? How long will it take to replace FireWire and other interfaces?

Thunderbolt cables
A: For those of us who require the higher data rates and will really benefit from the higher data rates of the Thunderbolt (like those who are in the production industry), the technology will be adopted very quickly. This first group of early adopters is the driving force that demonstrates a viable market exists.

Up until now, the supply of Thunderbolt products has been somewhat limited. But, as we have many more manufacturers starting to make the Thunderbolt chip and supply becomes more steady, prices will ultimately start coming down.

You'll probably see, int he next year or so, a much larger scale of adoption. I don't know that it will completely replace FireWire, especially if you're working in a slower workflow environment. Ultimately, in the next 2-3 years, you'll probably start to see it disappear in favor of Thunderbolt, as the price comes down and we see wider adoption taking place among those not in our industry.

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