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| Jewel Cases were designed with the intent of setting the CD product apart from its predecessors (LP and cassettes). The DVD case was designed to help ease the transition from VHS to DVD. |
I think it probably comes down to a marketing decision during the design phase. The Philips product development teams in Germany and the Netherlands had decided that the ideal CD case would be not much thicker than the CD itself, would protect the disc from scratches and had to reinforce the image of a state-of-the art product. They wanted something that would look completely different than LP packaging.
