What should church CD labels look like?

The best advice I can give you is to make sure you include important information about your church (street address, worship times, phone number, Web address) right on the disc label. The sad truth is that CD packaging gets lost. The CD is sometimes passed to friends and acquaintances without the original packaging. So, if you don't have that important info on the disc, the person listening to your CD may not know how to reach you.

Besides that, there are hundreds – if not thousands – of options available to you. Some churches choose to include a picture of their pastor on the label. Others choose to use an image of the church building or worshippers. Still others choose a more symbolic representation of their services: candles or praying hands.

An excellent resource of inspiration or feedback of your designs is the Church Marketing Lab on Flickr. The Church Marketing Lab grew out of the peer review section from the blog Church Marketing Sucks and is organized by the nonprofit Center for Church Communication.

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